How to Market Your First Book
You are in the process of writing, or you have just finished writing, your very first book and you have a publisher or at least have one who is interested; this means congratulations are in order! Give yourself a pat on the back and take a much needed break from focusing on your fantastic manuscript. After you have taken your well-deserved break it is time to figure out how you are going to market your fantastic first book. Unless your publisher comes from an expensive first rate company than you will probably end up doing a lot of the marketing work for your book yourself.
Here is a list of tips on how you successfully market your first book:
Identify Your Audience
As you have been writing your book, you have probably had a specific audience in mind; young adults, older women, Young teenagers, Sci-Fi gurus, fantasy lovers, or even children. It is important to be able to identify your audience before you start any kind of marketing campaign or endeavors.
Make a Plan/Form a Budget
Once you know who you will be pitching/marketing your book to, it is time to make a plan and form a budget. Don’t go into marketing flying by the seat of your pants and winging it day by day; you should have a set plan/schedule of what you are going to do and when and what you hope to accomplish at certain points in time. You will also need to figure out what kind of money you can spend on your marketing campaign.
Build Your Audience before Release
Announcing your book release will be of no use if you have no audience to hear you. This is when social media accounts and blogs come in handy, especially if you have a big following and or a lot of friends. Here are some social media/internet accounts you should be using before you release your book:
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- Google+
- Personal/Professional Blog
- YouTube
- You cannot buy all the books yourself
- You cannot have a small group of friends/family buy all the books for you
