July 15, 2014 11:41 amViews: 56
Your brand is unique. And as a unique entity, it is going to have its own personality. It’s not going to be the one that takes you to do printing around Roseville, but you’re going to notice certain trends when you go to printing companies in Roseville. It’s not just color schemes or logos; it’s more than that. It’s not what the message is saying, it’s how your brand is saying it. If you’re in printing services in Roseville, odds are you’re going to be noticing things about how your brand communicates. Here are a few things to look for so you can take advantage of them.
Tone of the copy
Whatever your message says, it’s going to get across to people in a certain way. Is it friendly or quirky? Professional and distant, or friendly and warm? There are a lot of different ways to say something, but here are a few examples:
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Professional: Product A from Our Company will provide you the ability to get done what you need, and move on to more important things.
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Casual: Product A from Our Company lets you do what you need, then do what you want.
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Friendly: Don’t get bogged down in what you need to do. Do it, then do what you want.
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Quirky: With Product A from Our Company, you can do what you need. Then you can do what you want.
The message in each of these examples is the same. Buy Product A, and you’ll get stuff done. But the way each sentence expresses that idea is different in structure, vocabulary and sentence length. Take some time to identify the tone of your copy, and make the most of that personality.
Interplay between text and image
This is especially important on a website where you’ve got images and text intimately mingled together. Make sure the tone of each is consistent. For example, if you identified that your copy is casual and friendly, you’re going to want to ensure the images match that tone. It wouldn’t make much sense for a casual, friendly brand to feature images of a stern-looking businessperson. Even the font of your text can have a lot to do with unifying the tone of your text and images. Be very careful that you don’t pull your readers out of the moment with a jarring difference.
What’s the point?
The overall message you’re trying to convey is going to need to drive readers to do something. Whether it’s to buy a product, invest in a service or just walk into your store, you’re trying to persuade people to do what you want them to do. In a way, it’s a subtle form of mind control. But instead of turning readers into mindless minions, you want them to understand the message and feel comfortable with it. Therefore, you’re going to need to be careful that your advertising isn’t at odds with the thing you’re advertising. If you’re trying to sell people on productivity software, you’re probably not going to be targeting people with a casual, friendly tone.
You’re going to want to keep things professional. But on the other hand, if you’re advertising a new college hangout, you’re going to want to keep away from stuffy messaging.
In all, your brand should have a personality of its own, and that’s something that should come out as you’re going around to printing services in Roseville. Whether you’re going to printing companies in Roseville to make posters to hand out at a trade show or producing shirts for your waiters and waitresses, make sure your brand says what you want before you go printing in Roseville.
Tags: adversiting business casual financial Friendly images Proffesionals savings tips
